About Barry Kermisch

As a seasoned digital strategist, I have led the global digital programmes for IBM, Ernst & Young, The Institute of Civil Engineers and nationally for Royal Mail.

With broad experience across all digital and offline channels, I have embedded new digital thinking, capabilities, ways of working and culture across organisations of all sizes and industries.

Sustainable digital transformation has been predicated on creating an agreed and shared vision and programme that is inspiring, engaging and collaborative and by removing barriers of change.

Data and insight from a variety of sources are the foundations for change, enabling an evidence-based digital strategy and roadmap to create and deliver innovative new business models, user-centred-design solutions, omni-channel integration and optimised customer experiences.

Work Highlights

Royal Mail digital solutions

Transforming a Legacy

Challenge: Royal Mail was losing over £800M per year due to recent deregulation, new competitors and digital disruption.

Solution: Create and deliver a new digital self-serve strategy, programme and capabilities. Reduce customer support cost and increase eCommerce revenue by growing the SME customer base.

Outcome: Doubled unique monthly visitors to over 6M. Doubled annual eCommerce revenue to £80M. Exponentially increased SME audience while increasing customer satisfaction by thirty percent.

Talk the Talk, Walk the Walk

Challenge: After inventing the eBusiness catagory and the success of the related marketing campaign, IBM decided it was a good idea to become an eBusiness.

Solutions: Generate new eCommerce revenue by devising data and insight-driven customer acquisition and retention marketing campaigns. Create and sell new online products, services and capabilities.

Outcome: Generated over $100M in new global revenue winning several creative and innovation awards.

ICE digital solutions

Digital First

Challenge: Set-up new digital department and transform the Institute of Civil Engineers into a more relevant customer-focused organisation.

Solution: Educate and embed customer experience thinking and skills while leveraging smart data and customer insight to deliver user-centred-design solutions, increased socal media engagement and new audiences through SEO and content marketing.

Outcome: Increased unique monthly visitors by twenty-five percent and social media engagement by two-hundred percent.

Introductory Digital Transformation Assessment – read more

Barry Kermisch Core Services

Data and Insight

Understand customers., identify opportunities, be customer focused, evidence-based and demonstrate measurable success.

Strategy and Planning

Grow your business, increase market share, diversify, improve your products and services and deliver operational efficiencies.

Customer Experience

Delight and acquire the right customers at the right time through optimised customer personas, user journeys and impactful content.

Culture, Skills and Capabilities

Turn good intentions into reality. Eliminate barriers of change. Inspire and activate employees. Enable agility and collaboration.

Innovation

Change your approach, change your outcomes. Create new business models and new user-centred-design products and services.
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Delivering Value

More fully engage customers across multiple seamless channels. Increase customer satisfaction, loyaty and retention.