Data, Measurements and Insight
An effective digital strategy and plan is evidence-based and utilises data, measurements and audience insight from a variety of sources and channels. Measurements are utilised for multi-variant testing, optimising the customer experience, tracking progress and problems, an agile approach for building minimal viable products and services or ‘pivoting’ to new business models.
Example of a digital scorecard I created for the Institute of Civil Engineers providing a simple snapshot of digital transformation progress that can be shared across the organisation. This example includes Culture and Leadership, Operational Efficiencies, Data & Analytics, Customer Engagment, Customer Experience and Automation and Self-Service.
Introductory Digital Transformation Assessment – read more
An online customer survey created for the Institute of Civil Engineers provides the data to identify the most popular and least satisfying web content areas.
Robust website measurements I delivered to Royal Mail highlighting customer segments, popular pages, user journeys and areas for improvement.
