Digital Vision, Strategy and Programme Roadmap
Digital transformation is about changing how you think and work. It’s about adapting to a digital world to better meet fast-changing customer expectations. Sustainable change includes a shift in business models, skills, processes, technology, leadership and culture. While not always linear or mutually exclusive, there are four phases of digital transformation. Urgency for change is established by understanding the value of digital transformation and the risk of potential business disruption. Improved collaboration, innovation, employee engagement and communication are essential.
Gathering the right data and insight enables an evidence-based digital vision and strategy. A programme plan based on the analysis of opportunities and prioritised criteria can include: complexity, dependencies, risk, cost, profit, customer satisfaction, loyalty, market and brand positioning or other benefits. Here’s an example I created for an energy company.
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After identifing and prioritising opportunities for Royal Mail, I delivered a three-year digital transformation programme roadmap including a brief description of the digital vision and key strategic objectives: multi-channel integration, self-service sales support and customer service. Another important priority was getting the basics right; referring to brand alignment, engaging content and an optimised customer experience.
